THE THIRD ROW

Daydream Lily Popup Shop

Hold on to your wallets, friends, because something new and deliciously dangerous has launched online. The Third Row is an artfully curated shopping hub featuring over 100 of Australia's coolest designers and independent boutiques in one beautifully laid out webspace. Keeping track of all these amazing labels and visiting them seperately every time we have a gift to buy or want something for ourselves could be a full time job, but now all the legwork has been done for us. See... don't say you weren't warned!

The thing that makes The Third Row especially exciting and really unique is that you can browse based on what your favourite bloggers and magazines are coveting. I love the concept so much that The Spring Shop has joined in the party too. This week we've been featured in Daydream Lily's Pop-Up Shop along side 14 other gorgeous brands that Liss has handpicked, including:

  CASTLE // Emily Green // Gorman // Grace Loves Lace Hopeless Lingerie // Lovestar // Marvellous Stationery // Peaches + Keen Ryder by Arabella Ramsay // Sow 'n Sow // The Spring Shop // Status Anxiety

Daydream Lily's Popup includes over 1000 products that can be refined by category, price, and what's on sale. Here's how it works: Links and quotes from related blog posts on each item are displayed alongside the products, so shoppers can see what nice things Liss and others have said about each store. When shoppers click Buy, they're taken to the independent store's own website to purchase, meaning all your pennies end up in the pocket of the independent store owner, helping our favourite local businesses stay afloat.

You can also check out the main page for more amazing Independent Australian Designers to shop and that are being talked about around the blogosphere.

third-row-screenshot-1-612x959.png

* top image via Daydream Lily