How To Rethink Your Brand Message When Marketing To Millenials

How To Rethink Your Brand Message When Marketing To Millenials

There's been a lot of head scratching in recent years about why the same proportion of millennials aren't replicating the buying patterns of previous generations. As this cohort matures, their peculiar consumer habits have taken established companies and small businesses by surprise. What was initially thought to be a tendency to delay the trappings of adulthood has now been identified as a comprehensive "ownership shift".

Minimalism And The Art Of Selling

Minimalism And The Art Of Selling

As a visual style employed by creative marketers, Minimalism has reached full blown trend status. It sells us on the promise of a uncluttered life free from overwhelm - an antidote to the frenetic, complex reality we inhabit. When it comes to brand messaging there's great power in communicating simplicity, ease, and calm. But can those of us involved in the production or sale of things ever credibly subscribe to a minimalist ethos or promote a minimalist style?

A Vision Of Our Cities In 2055

I read this article in the Virgin Australia flight magazine back in November 2015 and was blown away by the vision of the future it laid out. Two years later, as the trajectory of the world seems more confusing and dispiriting than ever, I've found myself thinking back to it. It's hopeful, creative, and describes a world - not without its challenges - but that I would be excited to live in. Of course it's a fantasy piece. But daring to imagine wildly, to boldly re-think our relationship to technology, community, and the natural world seems like a productive antidote to what so many of us recognise as regressive politics. 

Communicating The True Value Of Design

Communicating The True Value Of Design

As designers, makers, creators, how do we explain cost to our customers? 

We're lucky to be living in a moment when people have started becoming more interested, once again, in the provenance of consumer goods. In a fast-fashion, snack food, flat-pack world, many people have come around to an aesthetic and personal philosophy that privileges living with fewer, better things. And as those of us who embrace such an ethos know, when an item has been carefully and beautifully crafted it feels different than flimsy, factory made things.

Turning Creativity Into A Career

Turning Creativity Into A Career

In partnership with Apple's global 'Start Something New' campaign, Claire and I will be speaking at Brisbane's downtown Apple Store this Thursday all about turning creativity into a career. If you’ve decided to turn your craft into paid work but you need help getting started, we hope you'll come by and listen to us talk about how we both faced this same challenge.

Toronto Photo Diary

Toronto Photo Diary

Although I'm on holiday with my family and spending most of my time away from my laptop, I couldn't resist dropping in to share a few snaps from walks around the neighbourhoods uptown in my hometown, Toronto. The sun hasn't shown itself since I landed here on boxing day, but we did have the first snowfall of the season. We're deep in the bleak midwinter, and I've never loved it more.