Creating original content that your readers love – whether you have two or two million of them – is the most important part of blogging. If you’ve ever found yourself stuck for inspiration – or you’ve found followers dropping away – these 5 blogging tips gleaned from Imogen’s talk at Blogopolis will help with writers block and reaching out to your audience.
Blogging tip 1: Ask and Answer
- Look to your comments section to find out the topics on which your readers (a) think you’re a bit of an expert and (b) want more free advice.
- Post a facebook poll to discover what readers dig most about your blog – you may be surprised by where others feel your strengths lie and the information will help you create content that plays to them.
- Use social media to ask followers what they’d like to see on your blog.
Blogging tip 2: Use your Key Words
- Check the statistics counter in Google Analytics to discover what search terms have brought the most visitors to your site. You can use the most popular key words and related terms to build new content around.
Blogging tip 3: Look to the Media
- Magazines, headlines, images, and other blogs can all spark ideas for posts.
- Pluck out little bits of inspiration or get in on a public debate.
Blogging tip 4: Get the Calendar
- If you use WordPress I highly recommend getting the free editorial calendar plugin. It’s great for organising series of posts and keeping track of ideas-in-progress.
- Use the calendar to keep track of what’s happening in other parts of the world – you readers could be anywhere (Analytics will tell you more about that too) – so book in posts that take into account topics that are seasonally relevant for your entire audience.
Blogging tip 5: Invite Guests to the Party
- Guest posts are a great way to network with bloggy buddies and get fresh content up when you need a break.
- To encourage participation and make the whole organisational process easier on you, create a Guest Post page suggesting a simple format for would-be-guests to follow.