Style & Substance: Lady Melbourne

by Catherine on November 16, 2011

in Blogosophy, Style & Substance Interviews

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I am so thrilled to have Phoebe – a.k.a the fabulous Lady Melbourne – on The Spring today! She’s one of my favourite daily reads for her incredible frocks, amazing vintage baubles, and dedication to the art of blogging. Plus, she’s kinda a big deal (by which I obviously mean *huge phenomenon*) and any blogger dedicated to their craft here in Australia can’t help but marvel at the successful trajectory of her self-styled career. So, in true Style & Substance, er, style – here are a few things you may not already know about the bewitching Lady M.

As a bright young 18-year-old, Phoebe emerged from Northcote High School determined to become a fashion journalist. She completed a fine-arts degree, ran her own fashion accessories label, and spent some time in the design arts in London working with Jean Pierre Braganza and Lara Bohinc. She then went on to a postgraduate degree in journalism at RMIT to round out her training. As a top blogger and well-known personality on the Australia fashion scene, Phoebe’s accomplishments are enviable. Yes, she is glamorous, but she is also terribly savy, combining her unique talents and skills to win respect in the real world and a huge fan base  for her persona online. She was the first Australian blogger ever featured on the cover of a fashion magazine (Pepperment, 2009). She’s also been a guest speaker at L’Oreal Melbourne Fashion Festival and Singapore Fashion Week, works regularly as a freelance writer for a number of fashion publications, landed a spot as an official judge of Westfield’s search for the Westfield Insider alongside Justine Cullen, and served as Editor of Shop Til You Drop. When she’s not attending fabulous events, blogging and writing, Phoebe teaches blogging, social media and journalism at the Center for Adult Education(CAE) here in Melbourne and guest lectures at RMIT.

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Q: What inspires you lately?

 A: Of late I’m inspired by Mexican food and making hats from plastic, in particular this.

Q: What’s the most recent thing you made?

A: I made a giant oversized bow fascinator out of the clear plastic you use as a table cloth for my hat for Derby Day at the Spring Racing Carnival. It was wild, inexpensive and everyone loved it.

Q: What item in your closet are you loving most this season?

A: I have a vintage Diane Freis dress that I picked up on Etsy that I absolutely adore. It’s a manic clash of prints, stripes, colours and pleats- I just adore it.

Q: What is your ideal meal?

 A: Anything tapas or that you can share. I prefer a Spanish/middle eastern style diet with fresh fruit, small dishes, spices, bread and olive oil. The most enjoyment I get from eating a meal is when I can share it.

Q: How do you keep looking and feeling your best?

A: I run 3-4kms a couple of times a week and drink about 2 litres of water everyday. It’s unfortunately true- you will sweat and pee a lot but you’ll look and feel fan-bloody-tastic!

Q: What are your go-to beauty products?

A: This is not product placement(!) but I’ve been using Olay 30+ daily moisturising cream for the last 10 years on my face and neck and I swear by it. You can pick it up for about $13, the key for me is sun protection. What ever your beauty regime before you leave the house you should always have 30+ on your skin.

Q: What are your favourite local haunts?

A: Sydney Rd in Coburg and Brunswick in Melbourne, Melbourne’s CBD Laneways, The Millswyn on Domain Rd and Brighton Beach. I don’t mind going all over Melbourne to find the best fashion, books or food!

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Thank you so much Phoebe for taking part in my little series – it’s an honour to have you on The Spring in your own words! Lady Melbourne loves to tweet, and don’t miss checking out Lady Melbourne TV (my personal favourite!) Phoebe is definitely inspiring me to try out a video blog post very soon!!

{ 5 comments… read them below or add one }

Melissa

Cool!!! Blogging seems very big over in Australia as well as overseas. I’m in New Zealand and don’t know any NZ bloggers. I need to try harder to try and get a “fan base” ha ha. Would love to do it as my full time job like Lady Melbourne does. Do you work full time like me Catherine? Do you find it hard to blog? Questions, questions…

Reply

Catherine

HI Melissa, Blogging is probably my favourite ‘job’ so I always seem to find the time… it’s the other parts of my life that slip first! Technically I only work part time as a university tutor, but I’m also meant to be finishing up my doctoral thesis (yes, that’s where the slippage comes in!) One of my favourite things about moving to Brisbane this year is the incredible group of bloggers I’ve met locally and the others I’ve connected with, like Lady Melbourne, around Australia. I’m sure if you dig really hard you’ll find other NZ bloggers… and then you can start to build a community around you! It’s a good thing if blogging isn’t too huge in New Zealand – it means you’re at the cutting edge with lots of room to grow!

Thanks for your lovely comment!

Catherine

Reply

Bonnie

She is just adorable! <3

xoxo,

Bonnie

Reply

Melissa

Thanks for the advice Catherine! I have a lot of favourite blogs but they are all overseas ones. I will do a bit of digging for some NZ blogging friends :)

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Courtney

Ohh, thanks for this cute little q&a, it’s always great find a fab new Aussie blogger to follow!

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